Coke

Soda isn't the sole cause, but it's a great place to start

Note to devious mouthpieces of Big Food ("Always with the negative waves, man."):

Something needn't the sole cause of a problem to be a cause of a problem. So when you fault any attempt to curb consumption of sugary sodas because soda isn't the sole cause of obesity, you're just obscuring the truth.

No, sugary soda is not solely responsible. The problem and its contributors are varied, confusing, and sometimes conflicting.


How to end marketing to children, by Alex Bogusky

So I was a guest last week at the annual two-day summit of the Campaign for a Commercial Free Childhood, and my acceptance of a press pass implied that I would write about my experiences. I guess I better get started!


A truer "Coming Together"

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This is the Coke commercial you may have heard about, in which it "tackles" the obesity problem it helps to perpetuate with gauzy images and assertions that range from questionable to bullshit.

Well, actually, it's the commercial's video, but paired with a more honest audio track in which some of Coke's egregious statements and oversights are pointed out.


Food addiction, obesity, Coke, Kellogg's, and more

Tweets the deserve a longer moment in the sun:

Surrendering just may save your life  [RT from @wtpicketfence]

Worst marketing practice of the week: Crayons functional kids’ drinks  [RT from @YaleRuddCenter]

Oh dear...!!! 8% of Brits think strawberry ice cream counts towards your "five a day" - Mirror Online  [RT from @NutritionRocks1]


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