"I want to be part of curing heart disease" ~ Brian Campkin

Welcome to another episode of “10 Words or Less,” in which I ask brief questions of interesting people and ask brief answers in return. Today’s guest has is not easily classified: He’s an author, a professional speaker focused on wellness, and an official spokesman for the Heart and Stroke Foundation of Canada, all while he keeps his day job working for Canada’s largest telecom.

What's a penalty, and what's an incentive?

A vital issue brought up by the Affordable Care Act is whether employers can penalize employees who decline to take part in wellness offerings. Some consider it a civil rights issue if companies penalize employees who won’t act that way their employer wants them to.

I see that some could see it as an issue, but I hesitate to agree.

The slave drivers who counsel health and happiness

These scoundrels of corporate wellness, with their “relentless focus on health and happiness.” How dare they!

The phrase comes from a RealBusiness blog post by Jason Hesse, not from “The Wellness Syndrome,” (link withheld for cause) the book that triggered his comments, so it is conceivable that I’m being unfair to the book. But I read the review of it from the Guardian this morning too, and I’m feeling safe enough to proceed.

The authors, Andre Spicer and Carl Cederström, are Europeans business professors of clear political bent (which, I concede, is something usually said by someone with a different political bent). The “syndrome” of the title is a “creeping cult of corporate wellness,” under which emphasis on health and wellness is alleged to make people feel less healthy and less well.

”’The pressure to maximize our wellness can make us feel worse. We have started to think that a person who is healthy and happy is a morally good person while people who are unhealthy and unhappy are moral failures,’ explains Spicer,” quoted by Hesse.


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